ABS-CBN kept its stronghold in national TV viewership in November after hitting an average total day audience share of 45%, based on data from Kantar Media. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population. More urban and rural … [Read more...] about ABS-CBN maintains strong viewership