Singapore/Hong Kong – MTV Asia will launch the MTV+Me campaign to showcase MTV idents (MIDs) created by individuals on its channel from April 1, 2008. MID is an emblem of the MTV identity incorporating the MTV logo in any art form. Participants submitted their creative works via the MTV Asia website where the company’s content and creative department picked the best entries to air. Breaking the MTV MID mould, the names of artists will be displayed at the end of their works to … [Read more...] about MTV Asia to roll out MTV+Me campaign
Platforms
VDO nets rights to advertising packages for CCTV’s Olympic web broadcasts
Beijing – ViDeOnline Communications, Ltd. (VDO), a video networking company, has won exclusive rights to package and create video advertisement partnerships for CCTV.com for live and VOD online channels video streaming broadcasts of the Beijing 2008 Olympic Games. Under the agreement, CCTV.com will use VDO’s O8 intelligent ad insertion network to deliver targeted online advertisements for the Beijing 2008 Olympic Games for Mainland China and Macao SAR coverage. CCTV is China’s … [Read more...] about VDO nets rights to advertising packages for CCTV’s Olympic web broadcasts
CIMG to debut E! Online-branded mini-site on MSN in NZ
Los Angeles - Comcast International Media Group (CIMG) will launch an E! Online branded mini-site on MSN (msn.co.nz) in New Zealand to offer E!'s entertainment news and lifestyle content to the portal's community of one million visitors per month. The ad-supported site is planned to launch on 'Entertainment Fix', a new category on the service offering video entertainment content from E! Online. The site will feature exclusive short-form content from E! and The Style Network, with clips from E! … [Read more...] about CIMG to debut E! Online-branded mini-site on MSN in NZ
EA and Massive extend dynamic in-game advertising partnership
Redwood City, California/Singapore - Electronic Arts Inc. and Massive Inc., a wholly owned subsidiary of Microsoft and a network for video game advertising, have agreed to a two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The new international agreement covers advertising in games for the Microsoft Xbox 360 platform and exclusive rights to a majority of EA's PC products. EA will extend the participation of current titles in the Massive network and … [Read more...] about EA and Massive extend dynamic in-game advertising partnership
CIMG to debut E! Online-branded mini-site on MSN in NZ
Los Angeles – Comcast International Media Group (CIMG) will launch an E! Online branded mini-site on MSN (msn.co.nz) in New Zealand to offer E!’s up-to-the minute entertainment news and lifestyle content to the portal’s one million strong-community per month. The ad-supported site is planned to launch on ‘Entertainment Fix’, a new category on the service offering video entertainment content from E! Online. The site will feature exclusive short-form content from E! … [Read more...] about CIMG to debut E! Online-branded mini-site on MSN in NZ
Qualcomm acquires Xiam Technologies for US$32million
San Diego - Qualcomm Inc., developer of wireless technologies and data solutions including the MediaFLO broadcast to mobile standard, has acquired Xiam Technologies Ltd, an Irish developer of wireless content targeting solutions for US$32million. The transaction will not affect Qualcomm's fiscal 2008 earnings. Through the acquisition, Qualcomm plans to offer Xiam's personalized targeting and recommendations technology, My Personal Offers System (MPOS) as a standalone product through Xiam as a … [Read more...] about Qualcomm acquires Xiam Technologies for US$32million
