Sydney – Network Ten's reality dance talent search show So You Think You Can Dance Australia which debuted on Feb 3, 2008, has drawn fully integrated sponsorships from Sony Australia, Cadbury and L'Oréal. The three companies join Optus as premier sponsors of Dance Australia in agreements spanning broadcast, digital, outdoor campaigns and in-store promotions. Sony participation comprises of on-set activity, online sponsorship, integrated TV spots, as well as products featured throughout the … [Read more...] about Ten dances to Sony Australia, Cadbury and L’Oréal sponsorships
Platforms
BabyTV to debut in Singapore on StarHub
Singapore – BabyTV, a 24-hour commercial-free TV channel for children under three will debut in Singapore on StarHub Digital Cable on channel 37 from Jan 25, 2008. Backed by Fox International Channels, BabyTV is distributed on major platforms worldwide. Programmes are developed by a team of content developers and childhood experts to promote learning, activity, and parent-child interaction. The channel’s content covers the spectrum of learning skills and developmental milestones in a … [Read more...] about BabyTV to debut in Singapore on StarHub
Sony Ericsson and MTV kick start MTV Music Revolution
Singapore/Hong Kong - Sony Ericsson and MTV have launched MTV Music Revolution, a new 30-min weekly program that features new music videos from genres including pop, rock, dance, hip hop, indie and R&B. MTV Music Revolution provides viewers with updates on the music movement and interactivity across TV and online platforms, as well as coverage of street marketing activities in Indonesia, Malaysia, the Philippines, Singapore and Thailand. Premiering in Jan 2008, MTV Music Revolution will be an … [Read more...] about Sony Ericsson and MTV kick start MTV Music Revolution
TRACE expands distribution in Asia Pacific via AsiaSat 2
Hong Kong - Asia Satellite Telecommunications Company Ltd and TRACE, an international urban music and culture TV channel, have signed a lease agreement to distribute to Asian cable and satellite networks as well as pay-TV platforms through AsiaSat 2's pan-Asian C-band platform. TRACE's programming covers urban music genres including hip hop, R with exclusive features, celebrity interviews, documentaries on urban trends such as fashion, cinema and dance. TRACE's programming targets over one … [Read more...] about TRACE expands distribution in Asia Pacific via AsiaSat 2
Japan’s TNMG grows
Tokyo – The New Media Group, KK, (TNMG) a Japan headquartered digital media platform developer and operator in Asia Pacific, and Portugese pubcaster, Rádio e Televisão de Portugal (RTP), have launched the RPT Group`s flagship channel, RPTi, in Japan and East Asia on TNMG`s IPTV platform, World On-Demand. TNMG will also launch the channel on its Australia service via Telstra in Q1 2008 as well as co-develop additional collaborative channels with RTP. Separately, the TNMG has made several … [Read more...] about Japan’s TNMG grows
ATF 2007 generates a record US$62.7 million worth of deals
Singapore: The 8th edition of the Asia Television Forum (ATF) closed Nov 30 with deals totaling a record US$62.7 million, surpassing ATF 2006's US$47.1 million mark by 33%. Singapore's Character Farm and distributor Six-Six-Eight licensed Katakune, a CGI animated series about a silkworm, to Japan's Hi Corporation to bring the character to mobile platforms. Six-Six-Eight also sold the series to China's CCTV and 22 territories in the Middle East. Korea's Iconix Entertainment sold animation series … [Read more...] about ATF 2007 generates a record US$62.7 million worth of deals