Lausanne/Tokyo - The International Olympic Committee (IOC) has awarded Japan Consortium the broadcasting rights for the Vancouver 2010 and London 2012 Olympic Games. Japan Consortium, an association between NHK and NAB (The National Association of Commercial Broadcasters in Japan), has an ongoing relationship with the IOC. The total sum of the broadcast rights fee amounts to 32.5billion yen (US$312million). "We are delighted to continue our partnership with the Japan Consortium, with which we … [Read more...] about US$312million Olympic rights deal for Japan
Platforms
MTV Networks Asia spearheads push for integrated strategy
Singapore/Hong Kong - MTV Networks Asia is revitalizing its creative vision and business model, content and work practices across six key markets including Singapore, Malaysia, Indonesia, Philippines, Thailand and China, for a new integrated strategy. Asia is the first region for the initiative to roll out, with the plans slated to go international to enhance content and branding across all territories. The new initiative is expected to enable MTV Asia to leverage its competitive advantages … [Read more...] about MTV Networks Asia spearheads push for integrated strategy
NHK-led Japan Consortium wins Japanese broadcast rights for 2010, 2012 Olympics
Lausanne, Switzerland – Japan Consortium, an association of pubcaster NHK and the National Association of Commercial Broadcasters in Japan (NAB) has clinched Japanese broadcast rights for the Vancouver 2010 and London 2012 Olympic Games for ¥32.5billion (US$310.8million). The Japan Consortium was selected by the International Olympic Council (IOC) for its capacity to reach the widest audience on multiple broadcast platforms including free-to-air TV, pay-TV and digital media including the … [Read more...] about NHK-led Japan Consortium wins Japanese broadcast rights for 2010, 2012 Olympics
Mobile TV proving unprofitable in Asia
Hong Kong – Profitability of mobile TV services in the region has been called into question in Media Partners Asia’s latest analysis of Asia Pacific’s mobile TV industry, as deployments in the largest mobile TV markets of Japan and Korea continue to suffer losses with business models limited by regulatory and commercial restrictions. In Japan, regulations prohibit advertisers from generating profit and restrict content developers from producing programs exclusive to mobile; in … [Read more...] about Mobile TV proving unprofitable in Asia
EA’s Harry Potter and the Half-Blood Prince game to debut alongside movie premiere
Hong Kong - EA’s Casual Entertainment Label and Warner Bros. Interactive Entertainment will launch the Harry Potter and the Half-Blood Prince video game in fall of 2008 to coincide with the release of Warner Bros. Pictures film of the same title based on J.K. Rowling’s sixth book of the Harry Potter franchise. Based on the elements of the book and movie, the Harry Potter and the Half-Blood Prince game builds on advancements of previous games in the series with a particular focus on … [Read more...] about EA’s Harry Potter and the Half-Blood Prince game to debut alongside movie premiere
STAR and BT in three-year managed service IP network deal
STAR and BT’s Media and Broadcast sector have signed a three-year managed service IP network solution contract. The service will run across BT's Global Media Network, an MPLS-enabled IP network designed to carry broadcast traffic. BT’s media IP network has 300 points of presence in 170 countries. STAR will initially carry eight channels including STAR Plus, STAR One, STAR News, Vijay, STAR Gold, STAR Chinese Movies, STAR Chinese Channel and [V] Taiwan from Hong Kong to Los Angeles. … [Read more...] about STAR and BT in three-year managed service IP network deal
