Sydney - The Seven Network is punting heavily on a raft of new Australian dramas and factual shows to help maintain its supremacy in 2008. Packed to the Rafters will join City Homicide, All Saints and Home and Away on its roster of local dramas. It stars Erik Thomson and Rebecca Gibney as a couple who’ve been married for 25 years, with three grown-up children who each face dilemmas and conflicts. An in-house production, it’s from the team responsible for All Saints, created by Bevan … [Read more...] about Seven pins hopes on new local dramas and factual series
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The New Inventors prizes Cone-Head
Sydney - An Australian invention with the potential for global impact - a revolutionary motorcycle helmet dubbed Cone-Head - was named 2007 Invention of The Year last week on ABC TV’s The New Inventors. Brisbane physicist Don Morgan spent more than 20 years researching and designing the unique helmet, which has a distinctive cone-shaped structure and lining that absorbs the impact of an accident. Morgan won a package of tailored business advice and assistance worth tens of thousands of … [Read more...] about The New Inventors prizes Cone-Head
New media approaches mainstream status
ACCORDING to the Nielsen Media Index 2007 survey, traditional media continue to sustain their mass audience presence. But Internet and cable TV, traditionally seen as ‘new’ or ‘alternative’, have moved a step closer to ‘mainstream’ media status with about half the population viewing cable TV weekly and slightly more than half using the Internet daily.The television landscape in Singapore has experienced some changes in the past year - from the increase in … [Read more...] about New media approaches mainstream status
Effectiveness rules OK?
YOU don’t need me to tell you that advertising has become more fragmented, and more expensive. But may I throw another spanner in the works by suggesting that it is becoming less effective?What exactly do we mean by ‘advertising effectiveness’? Do we want to know how many people were exposed to our ad, were able to recall the ad, liked the ad, engaged with the ad or went straight out and bought the product and then recommended it to all their friends by buying a biplane and … [Read more...] about Effectiveness rules OK?
Asia’s first Nokia WiFi Zone boards public buses in Singapore
Singapore – Asia Pacific’s first Nokia WiFi Zone will roll out in Singapore on 12 public buses to provide free wireless Internet access to commuters from Nov 25. The WiFi buses are part of Nokia’s initiative to provide consumers with access to high-speed Internet connection on the go. Chris Carr, General Manager of Nokia Singapore, says, “We see the launch of the Nokia WiFi Zone initiative (as) a natural extension of our goal to connect people - to the Internet, to their … [Read more...] about Asia’s first Nokia WiFi Zone boards public buses in Singapore
Off the Fence to offer natural history, investigative documentaries at ATF
Amsterdam – Independent production and distribution company, Off the Fence, will bring to ATF a range of natural history programming and investigative documentaries. Super Mole (1X60’) ventures underground to document the mole’s habits and habitats, produced by Bonne Pioche & Arte France in association with Off the Fence for Animal Planet US & Discovery HD Theater. The Four Alps (1x60’) features mountain ranges including the European Alps, Japanese Alps, Southern Alps of … [Read more...] about Off the Fence to offer natural history, investigative documentaries at ATF