Sydney - Sky News pay TV service has sealed a landmark reciprocal programming agreement with national broadcaster China Central Television (CCTV). Under the landmark deal, Sky and CCTV will host each others' English-language news programs for the first time. The deal, announced in the run-up to the May 1 start of the Shanghai World Expo 2010, will see daily business reports from the Sky News Business Channel land on CCTV, covering key trade events in both countries. The Sky News service, run by … [Read more...] about CCTV, Sky News sign groundbreaking deal
Pay-TV
Playboy explores new dimensions
As with any new innovation, there is a need for the technology to achieve critical mass before content providers will invest in purpose-made content. Yet without the content, consumers can prove unwilling to invest in the new technology – which is often costly. One such technology is High Definition TV (HDTV) which took time to gain traction, and set to follow a similar growth trajectory is 3 Dimensional TV (3DTV) which has been garnering plenty of press attention of late. Not just active, … [Read more...] about Playboy explores new dimensions
Losing big wins ratings
Original or acquired format? Acquired program. Hallmark Channel was the exclusive channel to watch the inaugural season of the unscripted series first and exclusively in 22 territories across Asia. Why has it been chosen as a case study? What measurables do you have eg ratings, viewer voting, web traffic, contests, press coverage? The Biggest Loser Asia is tremendously successful on Hallmark Channel. Not only has it become a staple program for viewers across Asia, TBLA has propelled Hallmark … [Read more...] about Losing big wins ratings
Hong Kong in focus
Still reeling from the global recession, ad spend for 2009 dipped earlier in the year, rising in the second half as the property market started to recover, leading to double-digit growth in the last quarter. While data from admanGo shows overall ad spend rose by 5.86 percent to HK$26.11 billion on year, actual spend was lower than the previous year as marketers are buying more for less. The Association of Accredited Advertising Agencies (HK4As) said recently although ad spend has increased, the … [Read more...] about Hong Kong in focus
Taiwan in focus
Although TV and radio spending remained stable, other media sectors suffered from budget cuts particularly in the real estate and luxury goods industries. Ad spend in the tobacco industry fell dramatically as anti-smoking legislation came into effect. Taiwan’s health authorities banned smoking indoors in public areas. The law also bans cigarette ads and promotions. According to data from Nielsen Taiwan, magazine spending was the worst affected, falling 16.4 percent on year. Out-of-home … [Read more...] about Taiwan in focus
STAR CHINESE MOVIES renews exclusive output deal with Media Asia
Hong Kong - STAR CHINESE MOVIES has renewed an exclusive output deal with Hong Kong production powerhouse Media Asia. The multiple-year deal will give STAR CHINESE MOVIES exclusive pay TV and video-on-demand rights to Media Asia’s latest blockbusters and award-winning films in Hong Kong, Taiwan and Macau. Upcoming Media Asia titles to be aired on STAR CHINESE MOVIES include the critically-acclaimed City of Life and Death from mainland Chinese director Lu Chuan; Hong Kong auteur Johnnie … [Read more...] about STAR CHINESE MOVIES renews exclusive output deal with Media Asia