Singapore – Visitors to Genting International’s Resorts World at Sentosa (RWS) will be able to watch TV shows being made and participate in live gameshows when it opens in 2010. This is part of an exclusive 10-year partnership between Mark Burnett International and Genting International to develop, produce and distribute reality television series and game shows for the region. A new company – Mark Burnett Productions Asia (MBPA) – will be formed under the agreement. The … [Read more...] about $20million partnership for Mark Burnett & Genting International
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AMAZIA courting exhibitors and buyers
Cannes - More than a year out from the inaugural AMAZIA exhibition and conference, 50 exhibitors have signed up already, plus 30 buyers from the Asia Pacific. Giving a progress report on the event, AMAZIA director Franz Caduc expressed confidence that it will attract many companies which don't attend MIPCOM or the Singapore-based Asia Television Forum. He is convinced the trade show will serve as a bridge between music, video games, branded entertainment and other media platforms and … [Read more...] about AMAZIA courting exhibitors and buyers
AETN makes History in China
Cannes - AETN International has licensed 37 hours of The History Channel programming to China International Television Corp. (CITV), the commercial arm of state broadcaster CCTV. AETN International Senior Vice President Sean Cohan characterized the deal as another step in the company's expansion in the Asia Pacific, following the launches of The History Channel and Crime & Investigation Network in Southeast Asia and the opening last month of the firm's regional HQ in Singapore. Moreover, Cohan … [Read more...] about AETN makes History in China
Branded entertainment on the rise
Cannes - Michael Yudin is convinced the concept of branded entertainment- programming funded by advertisers- will become commonplace internationally, including the Asia Pacific, over the next few years. Yudin, who serves both as Managing Director of New York-based Carat Entertainment and President of MY Entertainment, Carat's branded entertainment's production arm, speaks as one of the pioneers of that partnership which links producers, advertisers and broadcasters in the US. "Branded … [Read more...] about Branded entertainment on the rise
CIMG launches new VOD suite of channels
Cannes - Newly created Comcast International Media Group (CIMG) has unveiled a suite of Video-On-Demand fully branded channels that includes E! Entertainment Television, The Style Network, The Golf Channel, G4 and Exercise TV. "With this new VOD suite launch, we hope to leverage Comcast's status as pioneers in the VOD industry," said CIMG President Kevin MacLellan. "Our extensive market research has armed us with an invaluable knowledge of our audiences, as well as their viewing and purchasing … [Read more...] about CIMG launches new VOD suite of channels
BBC Worldwide opens production office in India
Cannes- BBC Worldwide has opened BBC Worldwide Productions India, its third production office to deliver new television programming working with local talent. BBC Worldwide Productions India complements BBC Worldwide’s Los Angeles production studio which currently works with all major US networks, and is responsible for producing Dancing with the Stars on ABC, and its production company in Australia, a joint venture with Freehand. Saul Nassé, General Manager and Creative Head, BBC … [Read more...] about BBC Worldwide opens production office in India