Astus Group, a global media trading company, is delighted to announce the official launch of its independent office in India. It will be spearheaded by Sparsh Ganguli, who joins as India Head. Sparsh has over 25 years’ experience working for agencies and media houses including Star, Sony, BAG Films, and has been instrumental in creating the partnerships required for launch. His expertise in the Indian advertising ecosystem and launching media trading companies in India will help Astus … [Read more...] about Astus Group enters India and announces Sparsh Ganguli as India Head
paul jackson
NDS Upfront
TVA Plus: VOD, IPTV and OTT services have become quite entrenched in North America and Europe, with Netflix, Hulu and others quickly becoming commonplace. How do you view the emergence of such services in Asia? Paul: Video on Demand (VOD), Internet-Protocol TV (IPTV) and Over-The-Top (OTT) services will all impact TV viewers in Asia in different ways. VOD is a service that will complement, but not replace traditional TV viewing and premium TV services. There is a lot to be said for the … [Read more...] about NDS Upfront
