Redwood City, California/Singapore - Electronic Arts Inc. and Massive Inc., a wholly owned subsidiary of Microsoft and a network for video game advertising, have agreed to a two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The new international agreement covers advertising in games for the Microsoft Xbox 360 platform and exclusive rights to a majority of EA's PC products. EA will extend the participation of current titles in the Massive network and … [Read more...] about EA and Massive extend dynamic in-game advertising partnership
OTT news
MDA appoints Kenneth Tan as COO and director of SFC
Singapore - The Media Development Authority of Singapore (MDA) has appointed Kenneth Tan as chief operating officer, MDA, as well as director, Singapore Film Commission (SFC). Joining MDA from May 2, 2008, Tan replaces outgoing SFC director Man Shu Sum who will leave for the post of CEO, Mark Burnett Productions Asia on May 14, 2008. As MDA's COO, Tan will oversee MDA's operations; and will be responsible for growing local filmmaking talents and sector as director of the SFC. Dr Christopher … [Read more...] about MDA appoints Kenneth Tan as COO and director of SFC
Gregg Daffner resigns from Asia Broadcast Satellite
Hong Kong - Asia Broadcast Satellite's (ABS) president and co-founder Gregg Daffner will step down from his position from April 1, 2008. He will remain as a strategic advisor to the company as well as a significant individual shareholder. Leaving the company, Daffner is looking to utilize his 20 years of experience in the satellite industry for future "challenges and opportunities" on his return to the US. During his tenure at ABS, Daffner worked with ABS' CEO and co-founder Tom Choi to acquire … [Read more...] about Gregg Daffner resigns from Asia Broadcast Satellite
C4i expands sales and acquisitions teams
London - Channel 4 International (C4i), part of the Digital Rights Group (DRG), has promoted Patrick Roberts to vice president, international sales and has expanded its sales and acquisitions teams. As VP, international sales, Roberts is responsible for sales to Australia, New Zealand, Japan, USA, Canada, and the UK. He was formerly senior sales executive, and joined C4i more than ten years ago. Joining the C4i sales team as senior sales executives are Nicola Richards and Rosi Krupa. Richards … [Read more...] about C4i expands sales and acquisitions teams
TNMG partners Shaf Broadcast in Indian joint venture
Tokyo - The New Media Group (TNMG), owner and operator of the World On-Demand (WOD) IPTV platform has formed TNMG Technologies Pvt Ltd, a Mumbai-based media technology and services joint venture with Shaf Broadcast Pvt Ltd, India-based broadcast and IP systems integration company. The JV will license and manage TNMG`s WOD middleware across middle Asian markets, and conduct advanced media operations outsourcing for content owners and international IPTV platforms which require digitalization and … [Read more...] about TNMG partners Shaf Broadcast in Indian joint venture
NXP to debut SARFT-compliant silicon tuner for Chinese STB market
Singapore – NXP Semiconductors, the independent semiconductor company founded by Philips will debut in Q2 2008, its SARFT-compliant TDA18252HN silicon tuner with multi-standard digital cable reception for the Chinese set-top box (STB) market. The TDA18252HN integrated tuner is expected to provide cost savings and performance efficiencies to manufacturers and operators, as well as reduce time-to-market with a half NIM reference design using NXP’s TDA18252HN that is pin-to-pin … [Read more...] about NXP to debut SARFT-compliant silicon tuner for Chinese STB market