SAUDI ARABIA – Memac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges perceptions of Saudi, Arab, and Muslim women. Launched by SHE, an initiative highlighting Saudi heroines, ‘How Well Do You Know Her?’ seeks to challenge negative stereotypes by focusing on women’s achievements, before subverting expectations with a surprising twist. Directed in a single-shot, talking head style, the film conveys a … [Read more...] about Saudi Women Subvert Stereotypes in Thought-Provoking Commercial