Endemol Shine Group, Global content creator, producer and distributor, announced its first international branded content deal with iconic global haircare brand Pantene. Created by Endemol Shine Brazil, Cabelo Pantene, O Sonho is a multiplatform reality show with the mission of finding Pantene’s new brand ambassador. Portuguese broadcaster TVI has commissioned a local version of the show which will be produced by Endemol Portugal, part of Endemol Shine Iberia in … [Read more...] about Endemol Shine Group enters first international branded content deal with Pantene