Endemol Shine Group enters first international branded content deal with Pantene
Endemol Shine Group, Global content creator, producer and distributor, announced its first international branded content deal with iconic global haircare brand Pantene.
Created by Endemol Shine Brazil, Cabelo Pantene, O Sonho is a multiplatform reality show with the mission of finding Pantene’s new brand ambassador.
Portuguese broadcaster TVI has commissioned a local version of the show which will be produced by Endemol Portugal, part of Endemol Shine Iberia in partnership with Pantene, from Procter & Gamble.
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