Endemol Shine Group, Global content creator, producer and distributor, announced its first international branded content deal with iconic global haircare brand Pantene.


Created by Endemol Shine Brazil, Cabelo Pantene, O Sonho is a multiplatform reality show with the mission of finding Pantene’s new brand ambassador.


Portuguese broadcaster TVI has commissioned a local version of the show which will be produced by Endemol Portugal, part of Endemol Shine Iberia in partnership with Pantene, from Procter & Gamble.