Smartphone use in India is quickly becoming the dominant way many of the country’s 900 million mobile phone users stay connected, according to Nielsen’s Indian Smartphone User study. In fact, the country may have as many as 40 million of these devices in use by early this year. The dramatic growth is driven by a desire among users to stay connected and have instant access to social networking sites—a global trend that represents an exponential growth opportunity in developing … [Read more...] about Nielsen: Smartphones keep Indian users connected
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Indonesia hungry for more TV
Ramadan has seen a surge in TV viewers and consumption level in Indonesia. Compared to regular months, there were 14 per cent more TV viewers during Ramadan 2010. Viewers are also watching more TV, spending 4 hours and 40 minutes compared to 4 hours and 16 minutes during regular months. According to Nielsen, there are several explanations for this. First, consumers prefer to stay home and watch TV, which airs religious programs during this time. Additionally, school holidays during this period … [Read more...] about Indonesia hungry for more TV
