New York – Nielsen has announced a pilot programme for Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision have all signed on to participate in this test, which will begin in May and run through July. The initial focus of the pilot will be measurement of TV content viewed online, with additional content types and devices to be supported in future releases. The pilot program … [Read more...] about Nielsen expands digital measurement with pilot programme for new content ratings