IN the overall picture, declared cable penetration in the Philippines remains relatively low with the Cable and Satellite Broadcasting Association of Asia (CASBAA) and Standard Chartered Bank (Hong Kong) Ltd.’s October 2006 Cost of Pay-TV Piracy study for Asia Pacific suggesting the country still faces an ‘uphill pay-TV piracy battle’.CASBAA blames piracy for holding back the development of the cable and satellite TV industry with nationwide cable penetration to just 8% of all … [Read more...] about Mabuhay new media!
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New kids on the block
AXN Beyond Launch date in Asia: January 2008 Sibling channels in Asia: AXN Beyond is the fourth 24/7 offering from SPE Networks – Asia, which also operates action and adventure channel AXN; youth- and animeoriented channel Animax; as well as female-skewed channel SET. Target audience: Predominantly males between the age of 15-40. Thrill-seeking individuals always seeking the unconventional and the extraordinary, with an insatiable appetite for spooks and chills. Loves to delve into the … [Read more...] about New kids on the block
Heading up creative channels
NATIONAL GEOGRAPHIC CHANNEL & FOX INTERNATIONAL CHANNELS, JAPAN As Creative Director, On-air, Harry Teper looks after the on-air branding for National Geographic Channel and Fox International Channels out of Japan. He is responsible for devising the onair look and feel for all channels, making them local in relevance yet global in scope. In addition to overseeing the channels’ on-air requirements, Teper works closely with the Ad Sales Department to provide integrated solutions for clients. … [Read more...] about Heading up creative channels
News and business news channels ride the Asian tiger
BAD news is good news for the news and business news channels covering the Asia Pacific. Recent events such as the bloodshed in Myanmar,earthquakes in Indonesia and a plane crash in Thailand have driven more eyeballs to the regional news channels. Broadband and smarter technology are enabling news teams in the field to speedily transmit their stories. ‘Citizen journalism’ is playing an increasingly active role in news coverage as folks send usergenerated videos to the channels from … [Read more...] about News and business news channels ride the Asian tiger
Mo’ me the money!
THE numbers are certainly impressive, with the potential market for mobile TV put at 460 million by 2011 – based on the countries that have deployed a mobile network and a digital TV network. By the end of 2006, however, according to ABI Research, the total number of subscribers stood at about 1.5 million. … [Read more...] about Mo’ me the money!
Unlocking the power of Pay-TV
WHEN the CASBAA Convention 2007 commences October 30 till November 2, at the Hong Kong Academy for the Performing Arts, this year’s agenda is all about content. “The relationship between content, carriage, customers and revenue is indivisible,” said Marcel Fenez, the chairman of CASBAA. “There is now a deeper industry-wide recognition that whether the platform is cable, satellite, broadband, mobile or any other delivery mode consumers ultimately pay for the images on … [Read more...] about Unlocking the power of Pay-TV