Multi-platform offerings of the 2011 Formula One season on ESPN STAR Sport’s various channels (STAR Sports, ESPN HD and online via the ESPN Player), have resulted in the content provider drawing more than 20 per cent of total pay-tv audiences in Malaysia. The inaugural race at the Australian Grand Prix confirmed Malaysia’s reputation as a major motorsport-viewing nation, as the event saw nearly 25 per cent more male cable viewers aged 15 years old and above tuning in to the live … [Read more...] about Multi-platforms draw multi-million viewers