BBC Worldwide will use its global online advertising expertise to sell Lonely Planet's online inventory around the world. The new arrangement, which covers all territories aside from North America and Australia, follows the recent announcement that BBC Worldwide will manage the travel brand's UK online sales. By adding lonelyplanet.com sales to its existing multi-platform portfolio, BBC Worldwide will be further enhancing its offering to global advertisers. lonelyplanet.com attracted 5.2m unique … [Read more...] about BBC Worldwide global advertising sales to represent lonelyplanet.com