BBC Worldwide will use its global online advertising expertise to sell Lonely Planet’s online inventory around the world. The new arrangement, which covers all territories aside from North America and Australia, follows the recent announcement that BBC Worldwide will manage the travel brand’s UK online sales. By adding lonelyplanet.com sales to its existing multi-platform portfolio, BBC Worldwide will be further enhancing its offering to global advertisers. lonelyplanet.com attracted 5.2m unique users in June 09, a year on year rise of 21% (source: Omniture). BBC Worldwide’s global advertising sales team are currently responsible for international sales across BBC Worldwide Channels and BBC World News on TV, online with the BBC’s international ad funded website BBC.com and its corresponding international mobile site.