According to Indian publication Live Mint, India’s broadcasting industry agreed to abide by a 12-minute limit on advertising per hour of programming starting October 1. Earlier in May, Telecom Regulatory Authority of India (TRAI) issued a notification asking television channels to stick to the advertising limit. The broadcasters agreed to a phased shift to the limit following TRAI’s unwillingness to relent. In a communication to all news channels, reviewed by Mint, Annie Joseph, … [Read more...] about TV channels in India to follow 12-minute ad limit from October 1