Cannes – Likers.tv, the first-of-its-kind, social media-based on-screen advertising platform, has been picked up by leading Mongolian broadcaster Mongol TV. Likers.tv, which aims to establish substantial incremental revenue streams for both brands and broadcasters, will bridge the gap between TV and the ‘second screen’. Comprising a LIVE advertising ticker at the bottom of the TV screen overlaid onto existing programming, the platform displays pictures and names of a … [Read more...] about Breaking@MIPTV: Likers.tv signs first Asian deal