Prime Video, India’s most loved entertainment destination, has once again turned heads with yet another unique marketing campaign for its upcoming Amazon Original series Panchayat Season 3, launching on 28th May. Following closely on the heels of a highly successful first round of a hybrid marketing campaign undertaken for the grand unveiling of the premiere date of the series, Prime Video came up with yet another novel promotional idea. Panchayat’s iconic mascot – lauki – was seen in a new and … [Read more...] about The Humble Lauki Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3
lauki
Prime Video’s Innovative Twist: Embracing the Humble ‘Lauki’ to Reveal the Launch Date of Original Series Panchayat’s Much-awaited Season 3
Prime Video, India’s most loved entertainment destination, recently unveiled a one-of-its-kind marketing campaign as a precursor to the date announcement of its upcoming Original series Panchayat Season 3. What sets this campaign apart from other title announcement initiatives is the inventive use of one of the most underrated yet a constant summer vegetable in many Indian households – Lauki. By positioning this simple yet highly versatile vegetable, that has been an integral part of the series’ … [Read more...] about Prime Video’s Innovative Twist: Embracing the Humble ‘Lauki’ to Reveal the Launch Date of Original Series Panchayat’s Much-awaited Season 3
