Q: Why the rebrand? A: The aim of the ITV rebrand was to strengthen relationships with our viewers in 42 markets in Asia and the Middle East. The channels have been running for a few years now and since 2010 we’ve been building a pretty strong audience and we are expecting that the rebrand from Granada to Choice will help us build even stronger relationships with our fans and audiences, and ultimately to introduce the channel to new audiences as well. We’re planning quite a few … [Read more...] about All about ITV choice
ITV Choice
ITV Granada expands in Thailand
Hong Kong – ITV Granada, part of ITV Studios, has announced expansion of the channel's distribution in Thailand. ITV Granada is now offered through Thailand's latest IPTV operator MeTV, on the TOT platform. The latest distribution deal, which was handled by sales distribution partner Multi Channels Asia, demonstrates a growing demand for the channel throughout Asia and the Middle East. Simon Li, Channel Director, said, “We are delighted to be joining the MeTV family … [Read more...] about ITV Granada expands in Thailand
ITV Granada to rebrand as ITV Choice
Hong Kong – ITV Granada, part of ITV Studios Global Entertainment, has announced a forthcoming rebrand, as part of ITV’s company wide rebrand which was unveiled in January this year. The new look will be revealed for the first time during primetime on March 25, before Four Weddings Australia. The channel rebrand includes a change of name, from ITV Granada to ITV Choice, a new logo, and refreshed on-air idents. The upcoming changes will align the channel more closely with the new ITV … [Read more...] about ITV Granada to rebrand as ITV Choice