Indian multi-media entertainment powerhouse Viacom18 Media Pvt Ltd (a 50:50 joint venture between Viacom Inc and Network18) revealed the identity of their soon to be launched Indie music and sub culture channel on February 5. PepsiCo India is the title sponsor of the channel. Pepsi MTV Indies will be the world’s largest platform for independent sub cultures and has been built in collaboration with a collective of artists and supporters of the … [Read more...] about Pepsi and MTV India create world’s largest indie platform
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BBC updates financial report
The BBC has updated its report, “The Economic Value of the BBC”, which shows BBC Worldwide has increased the amount of Gross Value Added (GVA) it generates for the UK economy to nearly £1billion. In 2011/12, GVA for BBC Worldwide was £947million, up 7% from £881million in 2009/10. This increase was due to a strong financial performance of BBC Worldwide last year (profits up by 8% and sales up 5%) and to the company’s support for the UK’s creative … [Read more...] about BBC updates financial report