BBC News accounts for 438.4 million of the total with an annual increase of 13 percent. Digital platforms are key to success, with an increase of 53 percent in BBC News users. A total of 151 million users now access BBC News digitally according to the annual Global Audience Measure (GAM) which measures how many individuals the BBC reached weekly with its news and entertainment content in the year 2019/20. The Director-General of the BBC, Tony Hall, said: "We are without question one of … [Read more...] about Tony Hall: UK must ‘unleash the full global potential of the BBC’ as new all-time record global audience is announced
Global Audience Measure
348 million views weekly for BBC
The figures – the BBC Global Audience Measure (GAM) represent the combined measured reach of international content – both news and entertainment – for the year 2015/16. They show that the BBC’s weekly global news audience has increased by 38m people, or 13 per cent, to a total of 320 million. For the second year running, television (162m) is a bigger platform than radio (147m) for the BBC’s international news services. All platforms have grown since last year – television, radio, and digital … [Read more...] about 348 million views weekly for BBC
