With less than a year to go until DreamWorks Animation’s Shrek 5 arrives in cinemas in summer 2027, Universal is building on the extraordinary, enduring popularity of one of animation’s biggest franchises with new retail and partner activity across EMEA. Twenty-five years after audiences first met Shrek, Donkey and Fiona, the franchise continues to connect across generations. In 2025 alone, audiences streamed an extraordinary 368 million hours of Shrek content, while recent consumer research … [Read more...] about Universal expands Shrek retail activity across EMEA ahead of the release of Dreamworks Animation’s Shrek 5