Singapore - ESPN STAR Sports’ coverage of the 2010 Masters Tournament reached 40 percent more cable viewers aged 4+, as compared to the 2009 edition. According to Kantar Media, 40% more cable viewers aged 4+ in Singapore tuned in to ESS’ broadcast of the Masters 2010 and its repeats. Over the four days of competition, more viewers (4+ and male PMEBs) watched the tournament than all the programmes for 24 hours a day on any of the regional news channels, including BBC, CNBC Asia and … [Read more...] about ESPN STAR Sports delivers a strong Masters 2010; Alienware signs on as sponsor
ESPN Star Sports
ESPN STAR Sports delivers a strong Masters 2010 broadcast in Singapore with 40 percent increase in viewership
Singapore - ESPN STAR Sports’ coverage of the 2010 Masters Tournament reached 40 percent more cable viewers aged 4+, as compared to the 2009 edition. According to Kantar Media, 40% more cable viewers aged 4+ in Singapore tuned in to ESS’ broadcast of the Masters 2010 and its repeats. Over the four days of competition, more viewers (4+ and male PMEBs) watched the tournament than all the programmes for 24 hours a day on any of the regional news channels, including BBC, CNBC Asia and … [Read more...] about ESPN STAR Sports delivers a strong Masters 2010 broadcast in Singapore with 40 percent increase in viewership
ESPN STAR Sports presents comprehensive line-up of Masters 2010 programming
Singapore - The year’s first golf major, The Masters, began last week with live telecast of the tournament on STAR Sports across the region. Presented on-location by expert Golf Focus host, Alan Wilkins and regular guest, Vijay Amritraj, golf enthusiasts saw in-depth views and commentary from each day’s preview programmes as well 3.5 hours of daily live action from the green. STAR Sports showed highlights from the previous day’s action in its daily Masters 2010 Highlights … [Read more...] about ESPN STAR Sports presents comprehensive line-up of Masters 2010 programming
ESPN STAR Sports to broadcast 2nd season of Caltex’s Supa Strikas across Asia
Singapore - ESPN STAR Sports (ESS) will broadcast the second season of the landmark sports animation series Supa Strikas, across its STAR Sports networks. Caltex has also announced its sponsorship of ESS’ news programme, Score Tonight, on the STAR Sports network. The show enjoyed a robust fan base since its inaugural broadcast in February 2009 and the second series of the animated television programme looks set to build on the encouraging viewership following the successful first season of … [Read more...] about ESPN STAR Sports to broadcast 2nd season of Caltex’s Supa Strikas across Asia
India’s first football reality show to air around the 2010 FIFA World Cup on ESPN STAR Sports
New Delhi - ESPN STAR Sports has tied-up with Media Star Global to produce and air Super Soccer Star, India's first football reality show. Media Star Global holds the India license for the Super Soccer Star property which is owned by Galleon Holdings PLC, an AIM listed entertainment media company that develops and produces multi-platform properties with a focus on emerging markets. Super Soccer Star is a multi-platform entertainment property and reality show, which aims to discover young … [Read more...] about India’s first football reality show to air around the 2010 FIFA World Cup on ESPN STAR Sports
F1 2010 season expected to reach fever pitch as ESPN STAR Sports unveils new initiatives
Singapore - The Formula One on ESPN STAR Sports is well set to draw huge interest from Asian fans yet again with many new developments that highlight the sport's growing prominence and popularity leading up to the inaugural race of 2010, with the Bahrain Grand Prix flagging off last weekend live on STAR Sports. As ESPN STAR Sports enters its 19th year showcasing the Formula One on its networks, 2010 also sees the continued long-term relationship with PETRONAS as STAR Sports Formula One partner. … [Read more...] about F1 2010 season expected to reach fever pitch as ESPN STAR Sports unveils new initiatives