The numbers are now in, and it is clear that while viewers to conventional broadcast channels enjoyed the Rio Olympics, it was digital viewers, whether on ‘red button’- type options, or simply viewing via second screens was the champion. NBC, which paid a massive $1.23 billion for its TV and digital rights, reported that some 2.25 billion web-streams were supplied via its dedicated – and multi-option – website.  NBC probably got value for money despite its TV viewing numbers being the lowest … [Read more...] about 2.25 b web views for Olympics