London – Rovio Entertainment has appointed Popcorn Digital, a JV between leading kids’ entertainment specialist CAKE and digital content producer Diagonal View, to manage branded content on the official Angry Birds YouTube channel. Popcorn Digital will lead the digital strategy, implementing plans to grow viewership and revenue of original animation and branded content and further expand an existing fan-base of over 1.9 million subscribers. While classic content from the library is being … [Read more...] about Popcorn Digital adds Angry Birds youtube channel
Diagonal View
CAKE and Diagonal View teams up for joint venture
London – CAKE and Diagonal View has announced the launch of a joint venture to produce and distribute kids’ content for the digital space. The new company, called Popcorn Digital, will produce kids’ content specifically for exploitation across global online media platforms, such as YouTube, with the intention that certain IP’s created for digital AVOD platforms internationally, will cross over into the linear space. As part of the deal, CAKE, who have produced … [Read more...] about CAKE and Diagonal View teams up for joint venture
