Cannes, France – On the first day of MIPTV in Cannes, France, TBS and Dentsu announced they have entered into a format rights agreement for the sports entertainment programme SASUKE. Under this agreement, Dentsu acquired the rights to sell the format throughout Europe (excluding four Northern European countries) for two years. By marketing SASUKE in Europe, Dentsu will help TBS build on the high popularity and momentum the format currently enjoys around the world. Since … [Read more...] about TBS and Dentsu announces agreement