Mumbai– MTV India has been re-branded with the new tagline ‘It’s My MTV,’ replacing MTV Enjoy, to highlight interactivity and personalization as drivers for the brand. The re-branding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. As part of the make-over, MTV is introducing five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes and reality show MTV iSuperstar as well as … [Read more...] about MTV India re-brands as ‘It’s My MTV’
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Seven loses court case against News, PBL and Foxtel
Sydney- The Federal Court has rejected the Seven Network's court action alleging anti-competitive conduct caused the demise of its C7 pay TV sports service in 2002. Seven had sought damages from News Limited, Publishing and Broadcasting Ltd, and Foxtel, among others. Justice Ron Sackville described the legal costs incurred by the parties of "A$200 million (US$175.2 million) and counting" as bordering on the "scandalous." Costs will be determined in September. Sackville said that even if the … [Read more...] about Seven loses court case against News, PBL and Foxtel
Broadband telco subscribers predicted to surpass cable subscribers
The number of subscribers worldwide who get their broadband Internet connections from telecommunications companies will reach 413 million in 2010, outnumbering cable subscribers. That’s according to iSuppli’s Broadband Paradigm Shift or Just an Interim Step to Fiber? report. More than 70 million of these telco broadband subscribers will have fibre-to-the-home (FTTH) connections by 2009, posing a competitive threat to cable companies because fibre connections can carry television … [Read more...] about Broadband telco subscribers predicted to surpass cable subscribers
Ads, not subs, new focus for M2B
Singapore – Pay TV firm M2B World is revamping its business model, aimed at advertising revenues accounting for 60-70% of overall revenues. This is a departure from the company’s current subscription-based model which sees M2B charge S$30 (US$20) per month for niche content like Korean drama, anime, and some movies-on-demand. M2B World Asia Pacific recently inked a five-year partnership with major fashion programming provider Videofashion Networks. The deal promises Made-for-Asia … [Read more...] about Ads, not subs, new focus for M2B
Message to marketers: Friends are the hot new communication channel
Young people’s relationship with brands has been changed forever, according to the Circuits of Cool/Digital Playground study. Friends are now the most relevant, most engaging, most targeted channels of communication available to marketers, it says. Friends, as much as brands, have the power to confer credibility onto a product. Giving tips on how media content will be most effective online, the report says content must not try to interrupt young people’s passion for communication and … [Read more...] about Message to marketers: Friends are the hot new communication channel
Linear TV still grabs the world’s youth but UGC is ‘overblown’
Despite remarkable advances in communication technology, kids and young adults around the world still enjoy traditional past-times like listening to music, watching DVDs and going to the cinema. They still like linear TV, but appointment viewing is all but dead. They are receptive to compelling content delivered by mobile devices- as long as it’s free. And the impact of User Generated Content has been overblown. These are among the conclusions of Circuits of Cool/Digital Playground, hailed … [Read more...] about Linear TV still grabs the world’s youth but UGC is ‘overblown’