Cannes - Considering Voom HD Networks’ 24/7 linear channel Voom HD only began its roll out internationally last year, it’s on a fast track. The channel currently reaches 10 million homes outside the US, in 18 countries. A contract, details under wraps, has been signed to extend the channel to a further 15 countries, adding 5 million homes. And the game plan for 2008 is to boost the footprint to 50 countries and to start rolling out more international versions of some of its 15 … [Read more...] about Voom HD zooms around the globe
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Nine/Foxtel Olympics deal raises the bar
Sydney - The Nine Network/Foxtel coup in securing all rights in Australia to the 2010 and 2012 Olympic Games signals Nine’s determination to do--and spend-- whatever it takes to regain market leadership from the Seven Network. And the deal underscores the clout of Foxtel in increasing its dominance in the pay TV market and as a 25% stakeholder in Nine. Nine/Foxtel reportedly offered $US100 million in the blind auction, eclipsing the $75 million bid from Seven, the Olympics broadcaster … [Read more...] about Nine/Foxtel Olympics deal raises the bar
Olympics sponsors awareness peaking in China
Beijing - One year out from the Beijing Olympics, marketing campaigns by the major Games sponsors are galvanizing Chinese consumers. In the latest survey conducted by CSM Media Research, each person polled could recall, on average, 5.5 Olympic promotions. CSM says Coca-Cola is leading the way for Olympics promotion “cut through,” spurred by TV ads fronted by celebrities such as world 110 metres hurdles champion Liu Xiang and US-born Taiwanese singer Pan Wei Bo. “Coca-Cola … [Read more...] about Olympics sponsors awareness peaking in China
Pearl Research profiles “The Phoenix Generation”
San Francisco – Young adults in China love online gaming and chatting, with girls preferring casual games and buying virtual clothes for their avatars. They’re influenced by Asian movies and international brands, and hip-hop and R&B are growing in popularity. Those are among the findings of a lifestyle study in China by consulting firm Pearl Research, which has coined the term “The Phoenix Generation” to describe the emergence of a 320 million-strong consumer class, aged … [Read more...] about Pearl Research profiles “The Phoenix Generation”
BBC.com goes commercial
London - BBC Worldwide, the BBC’s global commercial subsidiary, will introduce advertising on a new BBC website, bbc.com, for users from outside the United Kingdom. Advertising revenues will be reinvested both in BBC News content and in developing new services for international audiences. Some coin will be used to fund the launch of a Natural History website and to provide access to the BBC’s programme archive Responsibility for the news pages on the site remains with BBC News. BBC … [Read more...] about BBC.com goes commercial
Korea Telecom’s IPTV alliance with Sony seen as a plus for both
London - Korea Telecom’s plan to incorporate its Mega TV IPTV service into the PS3 games console is an innovative move that could be a major boost for Sony as well as driving subscriptions for Mega TV, according to Jonathan Coham, Ovum’s London-based analyst. This partnership challenges the established view that IPTV providers need to own and control the set-top box, and it heralds a much needed strategic transition for service providers, Coham believes. Its success will rely on the … [Read more...] about Korea Telecom’s IPTV alliance with Sony seen as a plus for both