While there is still much hype surrounding new media, most, in 2008, are no longer new. Newsgroup chat rooms, conceived in 1979, will celebrate their 30th anniversary next year. ‘Weblogs’, now commonly known as blogs, were created in 1997; ‘bloggers’ have been blogging for a decade. Yahoo and Google started in 1994 and 1998. These media are not ‘new’ at all, but so-labelled because they represent alternative ways to distribute information. While the media have … [Read more...] about New media in practice
companies
Meeting digital demands
The recent deployments of PPV and even VOD/SVOD have been primarily driven by platforms looking for competitive advantage, and to reduce subscriber churn. And as demand for applications surges in the region, emerging technologies such as IPTV and mobile TV are opening up new revenue streams for broadcasters and content distributors. Be it the launch of BBC Worldwide’s Global Channels first subscription video-on-demand (SVOD) service, BBC HD, for Taiwanese audiences with Chunghwa Telecom; … [Read more...] about Meeting digital demands
Indian viewing goes OOH
Out of home TV (OOH), popularly referred to as Digital Signage Networks (DSN), is witnessing rapid advancement in India. It is still in its embryonic stage but over the last year or so, a number of OOH TV or screen network operators have emerged, targeting diverse venues such as shopping malls, retail chains, and other locations such as cafes, pubs, offices, airports and elevators. Apart from traditional billboards, companies in India are banking on technology advancements and ready to offer OOH … [Read more...] about Indian viewing goes OOH
Tech perspectives
May Yin Oh Senior Director of Business Development for Greater China and India, Qualcomm MediaFLO Technologies. Mobile television is now a reality in 12 Asia-Pacific countries and consumer demand in Asia is growing faster than the rest of world. ABI Research estimates there will be 260million mobile TV users in Asia alone by 2012, up from 24million in 2007 and more than half the estimated worldwide take-up of 462million. There are a number of mobile broadcast technologies available today, (one … [Read more...] about Tech perspectives
Malaysia in focus
2007 saw Malaysia’s media industry continue its ascendancy with major players recording healthy growth and profits with new business developments announced through the year, as the nation celebrated its 50th year of independence and nationhood. Advertising expenditure across all media in 2007 recorded a strong 15% growth as the market gathered momentum in the second half of the year to hit a total of RM5.5billion (US$1.7billion), according to The Nielsen Company. “Major events like … [Read more...] about Malaysia in focus
Animax to roll out LaMB over multiple platforms
Singapore/Hong Kong – Youth cable channel Animax has launched LaMB, a new HD entertainment showcase for TV, the Internet and mobile platforms. LaMB is the first original HD production from Animax and is the first animation programme produced under the US$6million Singapore Economic Development Board (EDB) and SPE Networks–Asia Joint Production Fund. The fund targets to offer Singapore-based media companies opportunities to work on ‘world class’ productions. The LaMB … [Read more...] about Animax to roll out LaMB over multiple platforms