Virginia - comScore Inc. and the Coalition for Innovative Media Measurement (CIMM) have released a research white paper that reveals new findings about the viewing habits of consumers who engage with media brands across multiple touchpoints. The report titled “How Multi-Screen Consumers Are Changing Media Dynamics”, based on a study of 10 broadcast network and cable brands over a five-week period, found that consumers are engaging with brands across platforms: about 90% engaging with … [Read more...] about Audience’s enjoyment of TV brands extends to engagement on other platforms