Singapore – CNBC, the world’s leading business and financial news network, announced a commercial campaign developed for China’s State Council Information Office (SCIO). SCIO engaged full-service, in-house commercial agency CNBC Catalyst, to develop the campaign highlighting China’s priorities for the 2016 G20 Summit to be held this week in Hangzhou. The campaign is fully sponsored by the SCIO and is part of its strategy to promote communication, cooperation and mutual trust between China … [Read more...] about CNBC Catalyst develops campaign for G20 Summit
CNBC Catalyst
Catalyst to reach global elite
Singapore / London– CNBC unveiled its full-service, in-house commercial agency CNBC Catalyst in a full re-launch of its international advertising sales team and content studio. The move is designed to firmly reassert the network’s commercial position in the global advertising marketplace. Catalyst is positioned as the ‘rights-holder to the world’s most powerful audience’. With an expanded product suite and expertise, the team will work with clients to fully exploit CNBC’s unrivalled access … [Read more...] about Catalyst to reach global elite