Singapore - BBC World News announced the start of a new advertising campaign by the Polish city of Łódź, set to run on the channel, designed to support the city's bid for European City of Culture 2016. The BBC World News creative services team has created three 30" TV spots for Łódź. These focus on different areas of the city's cultural heritage, such as fashion, film, architecture and music. … [Read more...] about City of Łódź takes 2016 Capital of Culture bid on to BBC World News with new advertising campaign