The full house of foreign attendees at the inaugural sharing session by top Chinese TV execs at MIPFormats 2012 is certainly a sign of the increased willingness by international format producers to do business in China. One of the “Great Wall of Challenges” highlighted at the session was the need for people on the ground to broker deals. This is crucial in enabling international format owners navigate the Chinese market with success. Yang Xu, Managing Director of International … [Read more...] about China’s Formats Fever