New York - Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a programme and the Twitter conversation around that programme. Nielsen’s Twitter Causation Study included time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to increased Twitter activity. This latest study follows research released … [Read more...] about Nielsen reveals link between Twitter activity and TV viewership