The Chinese government started supplying Korean Broadcasting System’s (KBS) international TV channel KBS World to some 250 hotels in China from Sept. 1 2007. The distribution agreement was reached after “rigorous negotiation” between KBS and China’s regulator, the State Administration of Radio, Film and Television (SARFT) for more than three and a half years. KBS World is beamed via SINOSAT, the only platform opened to foreign channels by the Chinese government, adding to … [Read more...] about KBS World reaches China
broadcaster news
DEF sponsors green shows on Discovery Channel and Animal Planet in Taiwan
Singapore / Taipei- Delta Electronics Foundation (DEF), funded by Delta Group, a provider of switching power supplies, has inked sponsorship deals with Discovery Networks Asia for shows on Discovery Channel and Animal Planet in Taiwan, starting in September. Sponsored programs include new series Building the Future, which premieres in Taiwan on Sept. 17 and will air Monday – Thursday at 2200 hours (SIN/HK), Agreement also covers the Spotlight Earth strip, which screens programming in line … [Read more...] about DEF sponsors green shows on Discovery Channel and Animal Planet in Taiwan
NEC sponsors CNN’s ‘Be the Change’ volunteer work showcase
NEC Corporation is sponsoring ‘Be the Change’, a CNN online and on-air initiative to showcase volunteers working to better others’ lives with six male and female volunteers posting blogs and videos of their lives and jobs. With NEC’s sponsorship running for a year starting this month, the content generated by the volunteers will harness CNN International’s global reach, multiplatform services and technology to be broadcast worldwide and featured online at … [Read more...] about NEC sponsors CNN’s ‘Be the Change’ volunteer work showcase
Star and Sony Ericsson pact to deliver mobile content services in India
Mumbai- Star India’s mobile entertainment division has partnered with mobile handset company Sony Ericsson Mobile Communications India Pvt Ltd to provide mobile content services to Sony Ericsson users. Star’s recently launched PLUS mobile service will be exclusively pre-embedded in Sony Ericsson’s Walkman and Cyber-shot phones in India from November 2007. Also, the broadcaster’s mobile entertainment division will pre-load handsets with specially created mobile video clips … [Read more...] about Star and Sony Ericsson pact to deliver mobile content services in India
CASBAA Sports TV Forum explores business opportunities in China
Hong Kong– The CASBAA Sports TV Forum in Beijing held Aug. 24 highlighted potential business opportunities for sports TV in China. Themed “All-win with the Olympics”, the Forum was hosted by the State Administration of Radio, Film & Television (SARFT) and co-organized by CASBAA and China International Television Corporation (CITVC), the commercial arm of state broadcaster CCTV. More than 300 reps of Chinese and European sports bodies, sports TV networks and sports management … [Read more...] about CASBAA Sports TV Forum explores business opportunities in China
High School Musical 2 a ratings winner in Singapore, Malaysia and HK
Singapore / Hong Kong- Disney Channel’s premiere of High School Musical 2 on Sept. 9 in Asia topped the ratings among youth demographics in Singapore, Malaysia and Hong Kong. In Singapore, against all subscription TV and free-to-air programs, High School Musical 2 was the top telecast among all cable subscribers on its premiere day. Among children 4-14 in subscriber homes, the telemovie achieved a rating of 22.11 and a share of 48.5%. HSM 2 is the highest rated telecast on Disney Channel … [Read more...] about High School Musical 2 a ratings winner in Singapore, Malaysia and HK