Sydney – Yahoo!7 and Bebo today unveiled an exclusive strategic alliance to provide display advertising, integration of popular Yahoo!7 products and the delivery of entertaining media. Under the agreement, Yahoo!7 will sell Bebo's display advertising in Australia, reaching an estimated 1.4 million users and doubling Yahoo!7's ad impressions. It's the first agreement of its kind with a social networking site in Asia Pacific, according to Yahoo!7. The partnership will consist of three major … [Read more...] about Bebo and Yahoo!7 form strategic partnership
broadcaster news
CIMG unveils more channel brands at CASBAA
Hong Kong - Comcast International Media Group (CIMG), formerly E! Networks, made its debut in the Asia Pacific with a full rebrand at CASBAA Convention 2007. Aspects of CIMG’s new global strategy include the debut of The Style Network worldwide with an Asia Pacific launch scheduled for 2008. The Golf Channel is currently available in China, Hong Kong, Japan, Korea, Malaysia and Singapore with a 24-hour service set to launch globally next year. Additionally, CIMG recently unveiled a suite … [Read more...] about CIMG unveils more channel brands at CASBAA
Movies-on-demand stifled by technology
HOLLYWOOD movies are driving the on-demand business in Asia Pacific—a business that is still in its infancy. But the industry is being hamstrung by a complex array of technological and cost issues.Safeguarding content from piracy, bandwidth availability and billing issues are among the factors impeding Video-on-Demand and Subscription VOD services. “Network infrastructure capacity constraints and content protection remain the biggest obstacles for SVOD carriage,” says Caroline Wong, … [Read more...] about Movies-on-demand stifled by technology
Mabuhay new media!
IN the overall picture, declared cable penetration in the Philippines remains relatively low with the Cable and Satellite Broadcasting Association of Asia (CASBAA) and Standard Chartered Bank (Hong Kong) Ltd.’s October 2006 Cost of Pay-TV Piracy study for Asia Pacific suggesting the country still faces an ‘uphill pay-TV piracy battle’.CASBAA blames piracy for holding back the development of the cable and satellite TV industry with nationwide cable penetration to just 8% of all … [Read more...] about Mabuhay new media!
New kids on the block
AXN Beyond Launch date in Asia: January 2008 Sibling channels in Asia: AXN Beyond is the fourth 24/7 offering from SPE Networks – Asia, which also operates action and adventure channel AXN; youth- and animeoriented channel Animax; as well as female-skewed channel SET. Target audience: Predominantly males between the age of 15-40. Thrill-seeking individuals always seeking the unconventional and the extraordinary, with an insatiable appetite for spooks and chills. Loves to delve into the … [Read more...] about New kids on the block
Heading up creative channels
NATIONAL GEOGRAPHIC CHANNEL & FOX INTERNATIONAL CHANNELS, JAPAN As Creative Director, On-air, Harry Teper looks after the on-air branding for National Geographic Channel and Fox International Channels out of Japan. He is responsible for devising the onair look and feel for all channels, making them local in relevance yet global in scope. In addition to overseeing the channels’ on-air requirements, Teper works closely with the Ad Sales Department to provide integrated solutions for clients. … [Read more...] about Heading up creative channels