Paris – Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, is headlining MIPTV 2012’s Branded Entertainment programme. He will deliver a Media Mastermind keynote address on 2 April. Mildenhall will explain Coca Cola’s marketing strategy – an approach that the company calls “Liquid and Linked” – to create compelling content that engages audiences in innovative ways, building emotional … [Read more...] about Jonathan Mildenhall headlines MIPTV