Singapore – Asia TV Forum & Market (ATF) announced a major focus on Big Data at its ATF Leaders’ Summit (28 November 2017), a gathering of decision makers that will mark the start of the four-day event taking place from 28 November to 1 December 2017. Through television and online viewing, today’s consumers generate large amounts of data. Using analytics, content businesses can then leverage this information to gain complete understanding of audience behaviours and preferences. With Asia … [Read more...] about Big Data takes centre stage at the ATF Leaders’ Summit 2017
Big Data
Big Data in the TV world
London – The role of Big Data in the TV world is causing ripple effects around the industry. Companies are offering more subscription-based and registration services and collecting vast amounts of data about audiences and users. However most of the potential is still going unused. These are some of the key findings in a new paper from GfK, the trusted source of relevant market research and consumer information. ‘Big Questions, Big Answers: Will harnessing smart data for audience … [Read more...] about Big Data in the TV world
