Beijing - According to latest intelligence from The Nielsen Company, two thirds of the world's population (4.4 billion) tuned in to Beijing 2008 in the first 10 days (August 8 - 17) of the Games. The 4.4 billion viewers who accessed television coverage of the Beijing Olympics have now officially ‘out-viewed' the 3.9 billion who followed the Athens 2004 Games and the 3.6 billion who tuned in to Sydney 2000 - in only the first 10 days of the Games' coverage. The final tally which will … [Read more...] about 4.4 billion eyeballs for Beijing Games: Nielsen