Singapore - Ahead of the world’s biggest night in music, MTV unveiled its digital and social 2016 MTV EMAs integrations, embracing fans-first innovation and bringing the audience at home closer to the show than ever before. From virtual reality to Messenger bots to social celebrity correspondents, MTV is using new technology and platforms to provide fans with an up-close look at the EMAs, experiencing content from the show everywhere, live. The 2016 MTV EMAs are the first-ever awards … [Read more...] about MTV embraces fans-first innovation