Virat Patel   The consumer is the winner More and more players are challenging Malaysia’s incumbent pay-TV operator (Astro) and its FTA broadcaster (Media Prima). They believe that the 50% of Malaysian households that do not subscribe to pay-TV will come into play as technology innovation reduces access costs and as household incomes rise. Telekom Malaysia (TM), Maxis, YTL, ABN and several other niche players have either launched new services or have them in the pipeline. As is … [Read more...] about Succeeding in Malaysia’s increasingly competitive TV market