Microsoft’s purchase of a 1.6% stake in social networking site Facebook for $US 240 million has been welcomed by advertisers in Asia and hailed by some analysts as a landmark deal for Microsoft. As part of the deal, Microsoft, Facebook’s advertising partner in the US, becomes the exclusive advertising platform for Facebook worldwide. “We believe it will make advertising on Facebook more available to advertisers,” said Pauline Chu, General Manager, Carat Media Services … [Read more...] about Microsoft takes a stake in Facebook – now what?
asian entertainment news
Global consumers go mobile
The consumer electronics industry will surpass $US600 billion in worldwide revenues this year as consumers open their wallets to buy nearly 1 billion mobile phones, almost 200 million TV sets and more than 100 million computers. That’s according to the Consumer Electronics Association's International CE Ownership and Market Potential report, conducted with market researcher GfK. “Mobile phones, televisions and personal computers currently account for more than half of global CE … [Read more...] about Global consumers go mobile
Online advertising booming in China
Hong Kong – The online display advertising market in China jumped by 14% in the third quarter of 2007, reaching RMB 2.6 billion ($US348 million), with total online ad revenues for the year to date topping $885 million. That’s according to the latest AdRelevance report from Nielsen Online, which tracks and analyses online advertising, industry trends, advertiser activities and campaigns. The online display ad market was worth $228 million in the first quarter and $308.2 million in the … [Read more...] about Online advertising booming in China
Friendster.com makes friends in China
Hong Kong - Friendster.com, which has more than 50 million registered users worldwide, launched its Chinese version and assorted new products in September. New offerings include Fan Profiles, Connection Engine, Recent Network Activity, Schools, Classified, and Open Platform. Fan Profiles allows people such as artists, models and musicians to build up a fan base; Recent Network Activity gives users real-time updates about their friends within the network; Schools links users to their classmates; … [Read more...] about Friendster.com makes friends in China
YouTube launches Hong Kong version
Hong Kong- Youtube.com, one of the top five websites in Hong Kong, ranked at No. 4 with a 2.02% market share according to Hitwise’s September data, has launched a Hong Kong version (hk.youtube.com). The Hong Kong site will turn YouTube into a more domestic video channel which can cater for the majority of Hong Kong users, Carat Media Services Hong Kong advises its clients. “In the world of user generated content, video websites seem to be more attractive and engaging to users, which … [Read more...] about YouTube launches Hong Kong version
Bebo and Yahoo!7 form strategic partnership
Sydney – Yahoo!7 and Bebo have formed an exclusive strategic alliance to provide display advertising, integration of popular Yahoo!7 products and the delivery of entertaining media. Under the agreement, Yahoo!7 will sell Bebo's display advertising in Australia, reaching an estimated 1.4 million users and doubling Yahoo!7's ad impressions. It's the first agreement of its kind with a social networking site in Asia Pacific, according to Yahoo!7. The partnership will consist of three major … [Read more...] about Bebo and Yahoo!7 form strategic partnership