Sydney- Australia’s Seven Network has bowed to consumers' demands to see U.S. series as early as possible, electing to screen the next series of Prison Break and Heroes later this year directly after their U.S. launches. "From the feedback we've been getting from fan sites and blogs, the message has been very clear. Now we're sending a message back - the waiting is over," said Seven's Director of Programming and Production, Tim Worner. "We'll be running Prison Break and Heroes as close to … [Read more...] about Seven to screen Prison Break and Heroes right after the U.S.
Asian content
U.S. online ad spend to exceed $35 billion by 2012
U.S. online advertising spending will nearly double to $35.4 billion by 2012, with search and display advertising accounting for the lion’s share of expenditures, according to Jupiter Research. It pegs total online ad spending at $19.9 billion in 2007. Major drivers include explosive growth in display inventory, increased paid click volume, and better targeting technology. "The rapid growth of social sites online has accounted for considerable growth and availability of inventory now … [Read more...] about U.S. online ad spend to exceed $35 billion by 2012
UGC ad revenues to hit $8.2 billion in 2011
Worldwide user-generated content ad revenues will rise from US$1.6 billion in 2007 to $8.2 billion in 2011, according to eMarketer estimates. The research firm claims UGC has shattered the status quo of content ownership and distribution as well as creating new opportunities for marketers. eMarketer forecasts there will be 238 million UGC creators worldwide in 2011, up from 118 million in 2006. "Gone forever are the days in which giant media conglomerates control the creation, distribution and … [Read more...] about UGC ad revenues to hit $8.2 billion in 2011
VOOM HD, Mega Media and MDA to launch HD series Appetizing Adventures
Singapore- VOOM HD Networks, Mega Media and the Media Development Authority of Singapore (MDA) will launch Appetizing Adventures with Luke Mangan (8 x 30’), a new HD series from the companies’ ongoing HD co-production collaboration. The series features Australian chef Luke Mangan’s culinary road trip through Asia in seeking inspiration for new dishes at his restaurants in Sydney, Tokyo and San Francisco. Currently in production, the series is slated to premiere late 2007 on … [Read more...] about VOOM HD, Mega Media and MDA to launch HD series Appetizing Adventures
ASTRO boosts subs, lowers churn
Malaysia’s ASTRO reported residential customers increased by 65,400 to 2.081 million in the first quarter of 2007, while churn fell to 7.8% from 8.8% a year ago, and ARPU remained at RM77 (US$22.14). Shareholders approved the US$166 million investment for a 20% stake in the joint venture Sun Direct TV, which will launch a digital DTH service in India in the latter part of 2007. In Indonesia, ASTRO is awaiting approval for a new broadcast license for its PT Direct Vision pay TV joint … [Read more...] about ASTRO boosts subs, lowers churn
Move to ban junk food ads in Taiwan
Taipei- Health authorities in Taiwan are seeking to ban junk food ads aired between 4 p.m. and 8 p.m. on four children TV channels, Disney Channel, ETTV YOYO, Cartoon Network and Fubon MoMo Children within a year, according to the United Daily News. An official at the Department of Health's Bureau of Food Sanitation was quoted as saying the bureau plans to extend the ban to all channels around dinner time. He said some food companies have verbally agreed not to air junk food ads during dinner … [Read more...] about Move to ban junk food ads in Taiwan
