MTV Networks Asia undertook a survey to find out how passionate young Asians are about music and the music related activities in which they are engaged. Findings show that young people in India, Vietnam, Thailand and the Philippines have the highest passion for music. And as music passion continues to grow, music is being consumed by nearly everyone across TV, computer and mobile screens. Commissioned by MTV Networks Asia and partnered with TNS, the fieldwork was completed first quarter 2008, … [Read more...] about Musical youth
Asian content
Asia Pacific meets WWE Superstars in the Raw
Marketing Overview WWE is distributed in over 20 territories in the Asia Pacific region. TV is always the primary driver but the WWE is multi-faceted and once there is TV penetration, it is followed up with Consumer Products – DVD, Video Games, merchandise, Digital Content and in the more mature markets, Live Events. Not all are PPV markets - those which are include Australia, New Zealand, Philippines, Malaysia, Singapore and Fiji. WWE’s priority markets for 2008-2009 are Australia, … [Read more...] about Asia Pacific meets WWE Superstars in the Raw
High hopes for Hi-Def in Asia
A myriad number of reasons stalling HD services have been variously given over the past few years – including low consumer interest, low penetration and high cost of HD-ready sets, and the high cost of HD set-top-boxes. But lack of substantial HDTV content was viewed as the most significant roadblock for HDTV in the region. According to a recent survey of the region’s pay-TV operators, the roll-out of more High Definition (HD) Television services will be very much driven by new … [Read more...] about High hopes for Hi-Def in Asia
Defining moment for Taiwan’s PTS
PTS chronicled the inauguration of new Taiwan President Ma Ying-jeou by transmitting the signal to Taipei and Kaohsiung where publicity teams erected large screen flat-LCDs at public gatherings marking this political milestone. HiHD’s phase one feed is airing 16 hours a day from 8 am to midnight, with a four-hour program block kicking off every evening at 8 pm. “Right now during the weekdays we are running two local language dramas, a documentary and a foreign acquisition,” … [Read more...] about Defining moment for Taiwan’s PTS
New access technologies’ opportunities and challenges
Recently, when Television Asia Plus queried MediaCorp Technologies’ Managing Director Mock Pak Lum about emerging viewing options be it IPTV, mobile TV, and Web 2.0, he categorically stated, “Media owners have no choice but to jump onto the online and mobile bandwagon.” “Increasingly, the challenge is to offer high quality original content to an engaging community. Previously the viewers talked about the shows they had watched the previous night when they met their … [Read more...] about New access technologies’ opportunities and challenges
BroadcastAsia & CommunicAsia 2008 in review
Over four days, visitors witnessed cutting-edge technologies and business solutions designed to enhance enterprises’ mobility and users’ lifestyles. Held together with CGOverdrive2008 and inter-government and industry meetings such as the imbX Ministerial Forum and the Regional Seminar on Digital Terrestrial Television Broadcasting, the events spread over eight halls. More than 2,300 exhibiting companies from 61 countries and regions demonstrated products and solutions throughout the … [Read more...] about BroadcastAsia & CommunicAsia 2008 in review