Bangkok – Thailand’s TV industry faced a 3.22% fall in advertising spending in the six months to June to 25.45 billion baht (US$748.59 million) from 26.299 billion baht ($773.5 million) for the same period last year. Neilsen Media Research data released July 11 also showed TV’s share of ad spend fell to 58.37% from 60.03% over the same time. June’s monthly data revealed Thailand’s troubled political climate and uncertainties over the past year, where TV ad spend … [Read more...] about Thai TV ad spend down 3.2% in six months to June 2007
asian content news
X|Media|Lab Melbourne to act as a bridge to Beijing
Sydney- The X|Media|Lab Melbourne creative workshop to be held August 10-12 at the Australian Centre for the Moving Image, themed "Digital Worlds: Social, Virtual, Mobile," is attracting an illustrious list of practitioners including film director Shekhar Kapur (Elizabeth), Dr David Liu, founder/ CEO of Beijing’s Cyber Recreation Development Corporation, Kamar Shah, Worldwide Head of Industry Marketing at Nokia, and Marcelino Ford-Livene, Head of Interactive Advertising for Intel’s … [Read more...] about X|Media|Lab Melbourne to act as a bridge to Beijing
StarHub Malay channel slated for Q3 debut
Singapore– StarHub has appointed local content distributor Content Network Asia as the sole channel development partner for its upcoming Malay cable TV channel, launching Q3 2007. The premium cable channel will offer a variety of Malay programmes from around the region. Content Network Asia will package the channel as well as oversee strategic development. The Channel Director is Puzi Mohamed, former Programming Director of Suria Network Programming and Promotions under MediaCorp TV12. He … [Read more...] about StarHub Malay channel slated for Q3 debut
MediaCorp to launch commercial HD channel by Q4
Singapore– Terrestrial broadcaster MediaCorp will launch HDTV commercial channel HD5 in Q4 2007 and plans to offer all its channels in HD by 2012. HD5 is a simulcast of English-language Channel 5 with programmes enhanced for display on HD-ready TV sets. June 2006 saw the start of MediaCorp’s 1000-strong HDTV trial, enabling households, community clubs and retail outlets to experience HD programmes such as CSI, Smallville, local productions and co-productions with China. Trials showed … [Read more...] about MediaCorp to launch commercial HD channel by Q4
South Korea leads the world in social networking
South Korea leads the world in the popularity of social networking, with 55% of adult Internet users having visited at least one site, according to Ipsos Insight. Three out of every 10 Koreans belong to Cyworld, which markets itself as the Ultimate Place for Trusted Friendships and Creative Self-Expression. Ipsos found 27% of adults in urban China had visited social network sites, compared with 24% in the US, 16% in India and 9% in Japan. Another research firm, eMarketer, estimates that … [Read more...] about South Korea leads the world in social networking
Broadband roll-out pace slowing in China
The rate of broadband growth in China is slowing dramatically, creating a digital divide between city and rural areas, and challenging operators to find new sources of revenue growth, Ovum reports. Although Ovum still expects China to surpass the US in total broadband subscribers in 2008, that leaves a large proportion of the market untapped. It estimates there are 52.9 million broadband subscribers in China, a household penetration rate of 15.1%. Kevin Lee, Ovum analyst based in Hong Kong said. … [Read more...] about Broadband roll-out pace slowing in China