Mumbai– MTV India has rebranded for ‘My Generation’ with the new tagline ‘It’s My MTV’ to highlight interactivity and personalization as drivers for the brand. The rebranding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. For television, MTV will feature five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes, new reality show MTV iSuperstar as well as new … [Read more...] about MTV India rebrands and launches new shows
asian content news
CNN to showcase Beijing in preparation for the 2008 Olympic Games
CNN will be showcasing the Chinese capital from August 4 – 12 in Countdown Beijing, a dedicated week of pre-Olympic Games coverage from the city including interviews, reports and an online special. CNN’s Kristie Lu Stout will report live from locations around Beijing for the morning news programme CNN Today. Andrew Stevens reports live for the evening prime-time show World News Asia. Beijing correspondent John Vause will report from the capital and beyond on the impact of the XXIX … [Read more...] about CNN to showcase Beijing in preparation for the 2008 Olympic Games
Study by MTV, Nickelodeon and Microsoft sheds light on youths’ relationship with digital technology
New York / London / Singapore / Hong Kong- The average Chinese youth has 37 online friends he/she has never met, Indian youths are likely to regard mobile phones as a status symbol, while one in three UK and US teenagers claim they can’t live without their game console. Globally, youths on the average have 94 numbers in the mobile, 78 contacts on a messenger buddy list and 86 people in a social networking community. 59% of 8 – 14 year olds prefer TV to PCs, 20% of youths aged 14 … [Read more...] about Study by MTV, Nickelodeon and Microsoft sheds light on youths’ relationship with digital technology
Angela Bromstad named President, International Television Production
London– Angela Bromstad has been named President, International Television Production, NBC Universal International, based in London, effective September 1. Heading the newly created division, Bromstad will lead television production and strategic TV content partnerships across all territories and will be responsible for driving NBC Universal’s international growth through increased local production, geographical expansion, and new business creation. Bromstad had served since March … [Read more...] about Angela Bromstad named President, International Television Production
Haydn Arndt promoted to senior VP, sales liaison, NBC Universal International Television Distribution
Universal City– Haydn Arndt has been promoted to Senior Vice President, Sales Liaison, NBC Universal International Television Distribution from Vice President, Sales Liaison, overseeing Australia and New Zealand, He will continue to be based in NBC Universal’s Sydney office. Since joining NBC Universal in 2005, Arndt has been responsible for overseeing the free, pay and basic cable television sales of NBC Universal programming throughout Australia and New Zealand. He has since … [Read more...] about Haydn Arndt promoted to senior VP, sales liaison, NBC Universal International Television Distribution
Swati Shetty named Director, India, for Disney-ABC International Television (Asia Pacific)
Mumbai- Disney-ABC International Television (Asia Pacific) has bolstered its executive team in India by hiring Swati Shetty as Director, India, responsible for the firm's TV distribution business across all platforms in the market. Shetty replaces Amit Malhotra, who was promoted in June 2007 to Regional Sales Director, Pan-Asia, India and Singapore. Shetty will be based in Mumbai and report directly to Malhotra in Hong Kong as well as the Managing Director for Walt Disney Company (India) Pte Ltd … [Read more...] about Swati Shetty named Director, India, for Disney-ABC International Television (Asia Pacific)