INTO its 12th year, the Asian Television Awards (ATA) has expanded its reach to encompass 16 countries across Asia Pacific for the first time. Australia and New Zealand, having joined the chase for the coveted trophies this year, contributed to a record 1,374 submissions to make the 2007 awards the most competitive and comprehensive ever.Following seven grueling judging sessions across three months, pan-regional network Discovery Networks Asia, Singapore’s MediaCorp and Philippines’ … [Read more...] about Discovery, MediaCorp, GMA set the pace in ATA 2007
asian content news
Bringing history to life
OverviewAETN All Asia Networks is a joint venture between A&E Television Networks (AETN) and ASTRO All Asia Entertainment Networks Limited, a subsidiary of ASTRO All Asia Networks plc (ASTRO). Formed in April 2007, the international media company was established to launch and operate branded channels and services across South East Asia, Hong Kong and Taiwan.AETN All Asia Networks (AAAN) launched The History Channel and Crime & Investigation Network in Singapore, Malaysia, Hong Kong, Brunei and … [Read more...] about Bringing history to life
MediaCorp’s HD5 goes ‘free to- air’
IT was at last year’s Asia TV Forum that the announcement was made of MediaCorp’s intention to commercially launch a free-to-air HDTV channel before the end of 2007. This followed an extensive HDTV trial, initiated from June 2006 which saw 1000 households, community clubs and retail outlets experience HD programmes – including popular imported fare such as CSI and Smallville; MediaCorp’s locallyproduced productions; as well as co-productions with China.“Since we … [Read more...] about MediaCorp’s HD5 goes ‘free to- air’
New media approaches mainstream status
ACCORDING to the Nielsen Media Index 2007 survey, traditional media continue to sustain their mass audience presence. But Internet and cable TV, traditionally seen as ‘new’ or ‘alternative’, have moved a step closer to ‘mainstream’ media status with about half the population viewing cable TV weekly and slightly more than half using the Internet daily.The television landscape in Singapore has experienced some changes in the past year - from the increase in … [Read more...] about New media approaches mainstream status
Effectiveness rules OK?
YOU don’t need me to tell you that advertising has become more fragmented, and more expensive. But may I throw another spanner in the works by suggesting that it is becoming less effective?What exactly do we mean by ‘advertising effectiveness’? Do we want to know how many people were exposed to our ad, were able to recall the ad, liked the ad, engaged with the ad or went straight out and bought the product and then recommended it to all their friends by buying a biplane and … [Read more...] about Effectiveness rules OK?
DTH aims for blue sky in booming India
THE Direct-to-Home market in India has fewer than five million subscribers, a miniscule percentage of the nation’s 112 million TV households, of which approximately 68 million have access to cable and satellite. But DTH penetration is widely expected to accelerate, driven by fierce competition between the market leader Dish TV India Ltd. and Tata Sky Ltd., the co-venture between the Tata Group and Rupert Murdoch’s STAR, and the arrival of several new entrants next year.The most … [Read more...] about DTH aims for blue sky in booming India