the hallyu, or wave of Korean feature films and dramas that has seen Korean dramas, Korean music and Korean stars triggering heart palpitations in territories across Asia has been hitting global media shores and capturing the imagination and the pocketbooks of some of the world’s biggest media players. Contrary to most expectations, the Korean wave has grown stronger - despite the fact that critics had predicted that it was on the wane. Korean drama in particular has sent audience … [Read more...] about Korean love affair
asian content news
Urban legend
may 2008 saw Trace TV add SingTel mio TV to its increasingly strong distribution in the region that also includes True Digital in Thailand, Astro in Indonesia, Chunghwa Telecom in Taiwan, The New Media Group in Japan and Dish TV in India. Originating in France, the channel’s initial international opportunities stemmed from countries in Africa, the Middle East and the French West Indies that had historical links with France. Targetting the world’s multicultural, multiethnic young … [Read more...] about Urban legend
From Beijing to the world
The 2008 Beijing Games, at US$43 billion, are already the most expensive of all time. Over half a million visitors watched more than 11,000 athletes compete. Television cameras and content delivery networks linked the 31 Beijing-based venues and the six venues outside Beijing, as well as 59 training centers, to deliver up-to-the-minute footage throughout. The Host Broadcaster provided international television and radio signals and all other necessary broadcast facilities to rights-holding … [Read more...] about From Beijing to the world
Musical youth
MTV Networks Asia undertook a survey to find out how passionate young Asians are about music and the music related activities in which they are engaged. Findings show that young people in India, Vietnam, Thailand and the Philippines have the highest passion for music. And as music passion continues to grow, music is being consumed by nearly everyone across TV, computer and mobile screens. Commissioned by MTV Networks Asia and partnered with TNS, the fieldwork was completed first quarter 2008, … [Read more...] about Musical youth
Asia Pacific meets WWE Superstars in the Raw
Marketing Overview WWE is distributed in over 20 territories in the Asia Pacific region. TV is always the primary driver but the WWE is multi-faceted and once there is TV penetration, it is followed up with Consumer Products – DVD, Video Games, merchandise, Digital Content and in the more mature markets, Live Events. Not all are PPV markets - those which are include Australia, New Zealand, Philippines, Malaysia, Singapore and Fiji. WWE’s priority markets for 2008-2009 are Australia, … [Read more...] about Asia Pacific meets WWE Superstars in the Raw
High hopes for Hi-Def in Asia
A myriad number of reasons stalling HD services have been variously given over the past few years – including low consumer interest, low penetration and high cost of HD-ready sets, and the high cost of HD set-top-boxes. But lack of substantial HDTV content was viewed as the most significant roadblock for HDTV in the region. According to a recent survey of the region’s pay-TV operators, the roll-out of more High Definition (HD) Television services will be very much driven by new … [Read more...] about High hopes for Hi-Def in Asia